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Royal Ascot has long stood as one of the defining moments in
the British social calendar, where sport, society, and style converge on a
global stage. Since its inception in 1711 by Queen Anne, the Royal Meeting has
evolved into a continuing showcase of elegance, with dress codes that reflect
both tradition and contemporary sophistication. The event has retained its
royal connections for over three centuries.
Fashion at Ascot has always mirrored its times. In the early years, racegoers arrived in elaborate formalwear influenced by court dress and ceremonial style, with structured silhouettes, tailcoats, and decorative millinery dominating the scene. By the late 19th and early 20th centuries, Ascot had become firmly established as a highlight of the Royal Enclosure, where strict dress codes reinforced its reputation for impeccable tailoring and attention to detail.
Throughout the decades, hats have remained central to Ascot dress, shifting from wide-brimmed Edwardian designs to sculptural mid-century silhouettes and, more recently, bold contemporary pieces seen in the modern Royal Enclosure.
As we mark our 350th anniversary in 2026, Lock & Co. Hatters reflects on its longstanding presence within this remarkable tradition.
Having supplied hats to generations of racegoers, aristocracy, and style icons,
Lock & Co. has remained closely tied to the evolution of race-day dressing
at Ascot.
This year is particularly significant as Lock & Co. becomes an official licensee of Royal Ascot for the first time, a milestone that reflects our ongoing commitment to craftsmanship, heritage, and British ceremonial style.
Over the decades, Ascot has welcomed an extraordinary roster of well-dressed guests, many of whom have defined race-day fashion in their era. From royal appearances in the Royal Enclosure to society figures and international style icons, archival imagery captures the evolution of Ascot style through changing silhouettes, fabrics, and millinery traditions.
Select historic photographs highlight notable Ascot moments,
including clients and public figures wearing Lock & Co. pieces, a visual
record of how our hats have quietly remained part of the fabric of British
occasion dressing.
Today, Royal Ascot remains a global symbol of elegance and tradition. As styles evolve, the essence of dressing for the occasion remains unchanged: sophistication, respect for heritage, and attention to detail.
At Lock & Co., we continue to honour that legacy, crafting hats for the Royal Enclosure that connect 350 years of history with the present-day racecourse.
For more guidance on preparing for the event, read our Royal Ascot FAQs, our Guide to Silk Top Hats, or for those investing in timeless formalwear beyond the racecourse, explore our Guide to Top Hats for Weddings and Ascot. For seasonal inspiration, discover our Racing Season Edit.
Have a scroll and discover some of our other articles, from press coverage to style guides and informational pieces.
At Lock & Co. Hatters, we see racing season as an opportunity to embrace timeless elegance, where the right hat doesn’t just complete a look, it defines it.
As part of our 350th anniversary collection, we are proud to celebrate two of our most loved and iconic cap styles: The Gill Flat Cap and The Whitebridge Bakerboy Cap.
Join us on March 27th for wear a hat day and help make a difference. It's simple, fun and helps give hope to families affected by this devastating disease.
2026 will see Lock & Co. celebrating throughout the year, with very special events to attend, exclusive limited-edition men’s and women’s hats and caps launched each month - and even some extra-secret surprises!
Thank you, most kindly, for your custom, and we hope to see you in the shop or on our website soon. You are always most welcome.
Celebrate the season with timeless Christmas gifts from Lock & Co. Hatters. Explore our heritage inspired collection of hats, scarves, and accessories, crafted with care and designed to last.
Having joined the team only a few weeks ago, our milliner Isabel has already brought her remarkable embroidery expertise to life with a very special creation for Remembrance Day 2025.
To keep your Panama hat looking as stylish as the day you purchased it. We provide suggestions on how to take care of your Panama hat.
The right fit is essential for both comfort and style. A well-fitting flat cap should feel secure without being tight, sit correctly on your head, and complement your face shape.
