The Soft Town Coke has a 4.7cm curled brim and 10cm round crown.

The Coke hat is fully lined, with a duplex pad on the headband and finished with a 2.5cm grosgrain band.

Steam from a household kettle and a hard bristle hat brush will help remove dust and dirt. Brush the hat using short strokes, following the natural direction of the fibre. The Town Coke should be kept away from direct heat. Wet hats should be dried using a clean, absorbent cloth or sponge. Felt hats are best stored in a hat box, away from direct sunlight.