Lock & Co. partners with one of London’s most prestigious hotels to commemorate Royal Ascot 2022. From Tuesday 14th until Saturday 18th of June, we will be celebrating one of the most prestigious events of the British social season, Royal Ascot.
As part of this partnership guests visiting Brown’s Hotel during Royal Ascot will be warmly welcomed by a stunning floral displays curtesy of Ellie Hartley Mayfair’s most reputable Florist. This display showcases Lock & Co.’s couture collection of hats, alongside our iconic men’s Top Hats. Designed by Awon Golding, our award-winning Millinery Designer, this collection incorporates both tradition and heritage, as well as a palette of beautiful spring / summer colours and floral shapes.
Guests choosing to enjoy the Brown’s Hotel’s award-winning Afternoon Tea during the week of Royal Ascot will also enjoy a sumptuous pastry in the shape of a mini top hat. This pastry will be served alongside the hotel’s Traditional Afternoon Tea comprised of a selection of delicious sandwiches, pastries, and scones.
To truly mark this occasion, the Browns Hotel Doormen (amongst Mayfair’s best dressed) will take on an elegant new look, fit for the Royal Enclosure and will be adorning our made to measure bespoke Lock & Co. Top Hats.
About Brown’s Hotel
Brown’s Hotel is quintessentially British with a hint of the unexpected. London’s first hotel boasts 115 authentically designed rooms and suites designed by Olga Polizzi. Each pays tribute to the hotel’s illustrious heritage and world-renowned charm. The Kipling Suite, the jewel in Brown’s crown of suites, honours Rudyard Kipling who famously wrote ‘The Jungle Book’ at the hotel. Home to some of London’s finest dining experiences, Brown’s signature Donovan Bar takes inspiration from its namesake, iconic 1960’s photographer Terence Donovan; Charlie’s, the restaurant, serves contemporary British fare with European influences; and The Drawing Room, where Queen Victoria took tea, honours the quintessentially British custom of serving traditional afternoon tea.